Electric Picnic

Anarchy, funk, nostalgia, surrealism….just another day at the Electric Picnic.

This brief assemblage of slightly countercultural and embarrassingly outdated buzzwords (except nostalgia of course which is painfully now) demonstrates aptly how the success of Electric Picnic lies in its knowing articulation of bourgeoisie collective fantasy.

The reaction to the announcement of this year’s obligatory unexciting lineup was as lukewarm as could be expected (it is slightly encouraging that despite the enthusiasm many people seem to be able to force for the likes of Duffy, Franz Ferdinand, Foals, Josh Ritter etc in their individuality, when taken as one giant mediocre whole even the most die-hard Indie-ists cannot deny their collective underwhelmingness). However, as anyone involved will tell you, the appeal of the EP has never been music (which from the start was notably absent from the title ‘Music Festival’, replaced by a telling ‘Boutique’), rather, it is the experience.

The experience, when recounted second hand, never fails to sound like a slightly grubbier, slightly ‘artsier’, weekend health-spa retreat; naturalistic chill out zones, organic Fair Trade snacks, clean toilets, and a general ‘positive atmosphere’; indeed the whole thing is like a temporary realization of the contents of multiple broadsheet weekend supplements. Everything is calibrated perfectly to appease the latest middle-class concerns; eco-friendliness, fair trade, health foods, ‘awareness raising’, and of course a tiny part of the profit goes to charity. The festival thrives on one of the great bourgeoisie fallacies of our time; that good, or at the verry least a clean conscience, can be wrought from the exercise of consumer choice.

What really defines the EP experience however, is what is absent, or more accurately, what is excluded. The EP is a private zone created exclusively for the young middle-classes, a brief utopia which allows them to enjoy themselves, to exercise their choices, to ‘voice’ their moral concerns in a context where that which normally spoils their enjoyment, curtails their choice and undermines their moral choices is excluded.

EP’s exclusion mechanism is subtle and insidious, encoded in every aspect of its design. For who exactly would want to fork out €240 to effectively go drinking in a field, albeit under the pretence of purchasing a brief engagement with pseudo-hippiedom (pseudo, because while sixties hippies believed - however wrongly - that their permissive hedonism might actually have some sort of revolutionary purchase, today’s hippies are under no such illusion) soundtracked by an endless softly barrage of nostalgia-rock, world music, alt.folk, and conscious rap in the company of slumming students, coked-up bankers and weekend bohemians?

This exclusion is made explicit only by the punters who define themselves and Electric Picnic itself in opposition to Oxygen and its denizens. Oxygen, where commercialism is not insidiously concealed behind a muddy gloss of whimsical earthiness, where the food is fast and greasy, where the music is often good (or at the very least inspires some enthusiasm among the youth), and where the crowd is frequently *horror* working class.

10 Responses to “Electric Picnic”

  1. Don Rosco Says:

    WORD

  2. rottenhat Says:

    Can’t argue with that analysis…I think you undercut in the final paragraph by implying that there’s anything better about Oxegen. Maybe there is something more proletarian about its’ barefaced commercialism, but evidently it’s a proletariat that can also afford €244.50 to stand in a muddy field listening to the same collection of indie clones and moribund worthies like REM. Same shit, different bucket.

  3. mentasms Says:

    rottenhat - word, certainly not intended to promote oxygen in any way. However, Witness/Oxegen for a good while was viewed by most as a Major Event, where maybe at least 4 or 5 favourite bands might be playing, and therebye an Event worthy of the investement.

    With EP though, sure, most people these days can afford to scrap together 250 quid for a ticket, but the decision to do so is based on the appeal of the ‘experience’. The ‘experience’, however, can only only be experienced by buying into a particular ontology, one which involves all of the conceits mentioned…

  4. Undersea Community » Blog Archive » Electric Picnic Says:

    [...] Mentasms, via Eoghan. love [...]

  5. luke Says:

    Interesting post and I agree with much of it. The endless and mannered rectitude of organic bran stalls does get wearing and the sight of coked-up twats lurching out of the VIP zone to grab five minutes of a band before lurching back in is truly repellent.

    But…there is something slightly wrong-headed about a post that cites an “obligatory unexciting line-up” for the festival. The second year of EP had an excellent line-up, and the more recent weakness is more a result of rival promoter’s MCD determination to preserve its near-monopoly on the Irish market by snuffing EP out of existence than any deliberation by the EP promoters.

    Also, I don’t think many people attend Electric Picnic with any illusions of “doing good” or
    planning to “‘voice’ their moral concerns”. They just want to have a good time, and one thing that has constantly struck me about EP is the pleasant atmosphere and friendly attitude of the people attending it.

    “The ‘experience’, however, can only only be experienced by buying into a particular ontology, one which involves all of the conceits mentioned.”

    This is pompous nonsense. Hanging around in a beautiful environment in a relaxed and friendly atmosphere with multiple entertainment options to hand does not require buying into a “particular ontology”.

    Which EPs have you attended?

  6. Ian Says:

    I hate clean toilets.

    On Oxegen - I have never been to it, but did go to one day of its predecessor Wittness. There was an atmosphere there like something from a painting by Hieronymous Bosch, and I am glad I was not camping there. I have never been EP, and may never do, but I don’t really see what is wrong with something where you pay money to hear lots of live music in convivial surroundings.

  7. mentasms Says:

    “there is something slightly wrong-headed about a post that cites an “obligatory unexciting line-up” for the festival. The second year of EP had an excellent line-up”

    That’s quite a success rate. Despite that, having MBV this year is quite a coup, but one not quite violent enough.

    “Also, I don’t think many people attend Electric Picnic with any illusions of “doing good” or planning to “‘voice’ their moral concerns”. ”

    Not the primary motivation for going, no, but integral to its overall appeal; all the little details cultivate the “pleasant atmosphere and friendly attitude of the people attending it” and subtly soothe the consciences of the business students, finance workers, journalists etc.

    To be clear, the main point here is not to make an ad hominem attack on the festival itself or its attendees - which is ultimately pointless -, but to explore the forces which enable the EP to continually be so successful despite its inherent failings as a Music festival (which luke attributes to the practices of MCD - and this is probably true on an administrative level -, but the whole point is that it doesn’t seem to matter to EP’s popularity. And anyway, as rottenhat points out, MCD is having similar trouble coming up with decent acts, a symptom of the more widespread creativity crunch in music at the moment, a separate – but certainly not unrelated – issue).

    In other words, what’s missing from the equation:

    class-cleansed private playground decorated in yuppie pretence and stuffed with a vast array of uniformly uninspiring Irish Times-approved distractions = “a beautiful environment in a relaxed and friendly atmosphere with multiple entertainment options to hand”.

    Non-pompous answers more than welcome.

  8. luke Says:

    Hey, thanks for the thoughtful reply, I immediately regretted saying “pompous nonsense” so thanks for not flaming us!

    The EP is middle-class, no doubt. In the same way that the Glastonbury Festival is. I think festival-going reached a high point of Sunday supplement approval last year though. The torrential rain at Glasto and Kate Moss moving on to other things appear to have dragged the various trendspotting twits onto pastures new, certainly the tickets for Glastonbury failed to sell out instantly this year

    I’ve been to every EP apart from the first one. The second one was one of the great festival experiences of my life. Yes, The Arcade Fire gig was that good. Kraftwerk in a big tent was sublime. And the atomsphere was cracking. I remember hearing a “Mexican Cheer” passing across the campsite on the first day, a distant roar that got louder and louder as people spontaneously jumped up and cheered. It was amazing. The Irish Times would approve of that. But surely any right-thinking person also would.

    “To explore the forces which enable the EP to continually be so successful despite its inherent failings as a Music festival”

    The Electric Picnic is done with a bit of class. It has a lot of small ocal bands playing in various small venues, it is in a beautiful place with ancient groves of trees as opposed to a racetrack, it has atmosphere.

    It’s also a kind of (admittedly corporate and profiteering) TAZ (http://en.wikipedia.org/wiki/Temporary_Autonomous_Zone)

  9. rottenhat Says:

    I was wondering how long it would take for someone to make that claim. I don’t think music festivals are Temporary Autonomous Zones. People buy a ticket, they go to the festival with an assumed entitlement to be entertained, their level of participation is essentially that of a consumer. A certain level of communal feeling among the punters does not make it a briefly-occurring anarchist microsociety, a point emphasised by your mention of “coked-up twats lurching out of the VIP zone to grab five minutes of a band”. The hierarchies remain; the experience is the same soporific of paying your money and taking what they give you, not the intensification predicated on creating your own situation in a set of radically restructured relationships.

    For the record, I’ve never been to Electric Picnic, and dislike festivals in general, so I’m speaking on an entirely theoretical level here.

  10. luke Says:

    >The hierarchies remain; the experience is the same soporific of paying your money and >taking what they give you, not the intensification predicated on creating your own >situation in a set of radically restructured relationships.

    But relationships do feel (slightly) restructured. People are more friendly to strangers than normal. They just are…

    And you DO create your own situation in a festival - your own camping zone, your own itinerary, your own social situation, your own schedule.

    The experience is not remotely soporific. Though of course, the theory might be!…

Leave a Reply